How change actually happens

A scatter plot with a trend, not a line going up.

Well established 3 min read

People imagine behaviour change as a line going up. It isn't. It's a scatter plot with a trend.

The relapse-prevention model that underpins most modern addiction treatment makes a distinction worth internalising now, before you need it: a lapse is a single instance. A relapse is a return to the old pattern. The thing that turns one into the other isn't the lapse. It's what you conclude about yourself afterwards.

Marlatt called this the Abstinence Violation Effect. If, after a slip, you conclude I'm the kind of person who can't do this, you've just made the next slip more likely — because now there's nothing left to protect. If you conclude that was a specific situation and I can see what led to it, the streak is broken but the project isn't.

This is why this app doesn't do dramatic streak-reset animations, and why we'll ask you to write down what happened rather than how bad you feel about it. Not because your feelings don't matter — because the information is more useful than the verdict.

Expect this to be non-linear. Plan for it. Most people who get where they're going do so on the third or fourth attempt, not the first.

Takeaways

In the app, this lesson ends with a practice

Write this one now, while nothing is happening.

Sources and how strong they are (1)
  • Well establishedMarlatt's relapse-prevention model identifies the Abstinence Violation Effect: after a lapse, attributing it to a permanent personal flaw predicts a full return to the behaviour.Marlatt & Gordon 1985; Curry et al. 1987

The app adds Panic.

One tap for the moment an urge hits, offline, and an evening check-in that turns lessons like this one into a plan for your own triggers. Free.

Coming to iOS and Android.

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